Saba Imtiaz: Everyday is a winding road..

Today, I went to a session on branding organized by the great folks who have given us a grant; which was basically for grantees to be educated on branding and how to brand the grant organization when doing specific promotion.

While it was a replica of the first lecture of the Branding course I took at university in my last semester, and of any session delivered on branding at an AIESEC conference for newbies: I realized that I have taken so much of my knowledge for granted, having been part of AIESEC and having a university degree, that so many things seem blatantly obvious. 'Of course the color sea green isn't going to appeal to young people / orange makes one feel warm and caring'..et al were some of the thoughts running through my head during a discussion on a logo's colors. At the same time, the other grantee organization was scribbling down notes, asking questions, discussing different taglines, debating branding principles..

It was surreal. I felt like I was back in a lecture where you just want everyone to grasp concepts at the same rate as you do, or want to debate because you do have a different point of view. And I've realized that I'll never take all of this knowledge for granted again - cos somewhere, someday, I'm going to discover a new path to the learning curve


P.S: I wanted to burst out laughing when the words Brand Equity came up. Those of you who took the course with me know what I mean

Labels: random musings